“I wrote a new book” may be exciting to you.

But it doesn’t give a producer a reason to book you.

Producers need a story, segment or conversation their audience will care about.

Psychologist Elizabeth Lombardo faced this problem while promoting her book A Happy You.

She could have pitched herself as another psychologist who helps people become happier.

Instead, she developed specific ideas producers could picture as TV segments.

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One was about helping overstressed mothers.

Another explained how to deal with fear after disasters dominated the news.

Both ideas led to appearances on The Today Show.

Elizabeth later appeared on Today more than 13 times, as well as on Dr. Oz, Steve Harvey, Fox News, and CNN.

The difference wasn’t simply her credentials or the quality of her book.

She learned how to turn her knowledge into focused ideas the media could use.

Try this with your own work.

Instead of asking, “How can I promote my book?”

Ask, “What useful story could a host introduce in one sentence?”

That shift can turn a sales pitch into a segment idea.

At The National Publicity Summit, you’ll receive media training and tools to help you uncover and present your strongest angles.

You’ll also meet hosts, producers, journalists and podcasters through online Zoom meetings.

If you’re ready to stop pitching your book and start pitching ideas the media can use, apply here:

Get On National TV

In the interest of full disclosure, I’m a partner for this program.

Make Your Book Famous,

Jordan McAuley, Founder
CELEBRITY / PR &
Contact Any Celebrity

Whose name would you love to see on the cover?

A respected celebrity endorsement can give potential readers another reason to stop, pay attention, and take your book seriously.

But how do you actually get one?

It’s more doable than you think.

I put together a FREE step-by-step guide that shows you 5 steps to getting a celebrity endorsement for your book.

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You’ll discover how to:

• Choose endorsers who make sense for your book

• Approach them in a way that feels personal rather than generic

• Make it easier for busy people to respond

• Give them a good reason to want to participate

• Follow up without becoming a nuisance

One of the biggest mistakes authors make is simply going after the biggest name they can think of.

A better approach is to find someone whose expertise, interests, or personal causes genuinely connect with your book.

Persistence matters, too.

Sometimes the difference between getting an endorsement and hearing nothing is simply following up.

Here are the 5 steps:

5 Insider Secrets to Getting Celebrity Book Endorsements →

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Mike Wagner received endorsements for his book Dads & Heroes from 16 former Major League Baseball players, including four Hall of Famers.

One even wrote a foreword!

You never know who could say yes until you ask.

Make Your Book Famous,

Jordan McAuley, Founder
CELEBRITY / PR &
Contact Any Celebrity

P.S. Even if your book isn’t finished yet, now is a good time to start making your endorsement wish list. The link above explains how to choose the right people and what to do once you’ve identified them.

Start with the person whose name makes sense for your subject.

Mike Wagner wrote a book called Dads & Heroes.

Instead of contacting random celebrities, he focused on former Major League Baseball players who fit the book’s theme.

Then, Mike used Contact Any Celebrity to help with his outreach.

Get Book Endorsements

Sixteen former MLB players endorsed his book!

Four Hall of Famers gave him quotes.

One player wrote the foreword.

That’s the power of choosing people who have a genuine connection to your message.

Before you contact anyone, make a list of 10 celebrities, athletes, influencers or public figures whose backgrounds fit your book.

Then ask yourself:

Would this person understand why I chose them?

Would their name mean something to my readers?

Can I explain the connection in one sentence?

Once you have the right names, Contact Any Celebrity can help you find their agents, managers, publicists, attorneys and other representatives.

You can search more than 59,000 celebrities, influencers and public figures.

If you can’t find someone, our research team can help.

You don’t need to know someone in the entertainment business.

You need a relevant list, a thoughtful request and the right place to send it.

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Make Your Book Famous,

Jordan McAuley, Founder
CELEBRITY / PR &
Contact Any Celebrity

No background story.

No jargon.

No long list of credentials.

Could a producer understand it immediately?

The media rarely gives you several minutes to explain why your book belongs on a show, podcast or website.

You need a concise sound bite that tells them what you know, why it matters and what their audience will gain.

Here’s a useful formula:

“I help [specific audience] solve [specific problem] so they can [specific result].”

Then add the part that makes your approach new, surprising or timely.

For example, “I help first-time authors turn one chapter from their book into a publicity angle producers can use.”

A clear message makes it easier for producers to picture the interview.

It also makes you easier to remember after the conversation ends.

At The National Publicity Summit, you receive media training and tools that help you sharpen your message before meeting TV producers, journalists and podcasters through online Zoom meetings.

You can practice explaining your work, hear what captures the media’s interest and build connections with people seeking potential stories and guests.

Lisa J. Whaley, author of Prisoners of Technology, says what she learned about publicity at the Summit helped her earn features in Essence and Black Enterprise.

She says that exposure led to speaking opportunities, coaching clients and more visibility for her books.

Your idea may already be strong.

The next step is learning how to make its value clear in a few memorable sentences.

But hurry, spaces are limited to ensure enough one-on-one time with the media.

You’ll learn how at The National Publicity Summit.

Apply now:

Get On National TV

In the interest of full disclosure, I’m a partner for this program.

Make Your Book Famous,

Jordan McAuley, Founder
CELEBRITY / PR &
Contact Any Celebrity

Not one publisher saw what it could become.

(Kiyosaki says that even though he is $3 billion in debt, he still makes $3 million a year from his books and other Rich Dad Poor Dad merch sales.)

Kiyosaki could have taken those rejections as proof that his book wasn’t good enough.

Instead, he kept looking for another way forward.

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He credits Steve Harrison and with helping guide him and his book through what he called the “maze” of book publishing.

“Without Steve Harrison and his team, Rich Dad Poor Dad never would have become the #1 personal finance book of all time,” Kiyosaki says.

That matters because a worthwhile book, business or message doesn’t automatically attract attention.

You may know that your idea can help people.

But TV producers, journalists and publishers are busy.

They need to understand quickly why your story matters, who it can help and why their audience should care.

Sometimes the idea isn’t the problem.

The problem is how the idea is positioned, who hears it and how it reaches them.

That’s where the right training and relationships can change the conversation.

The same publicity team that helped guide Robert Kiyosaki runs The National Publicity Summit.

Before you meet the media, you’ll receive training and tools to help you uncover your strongest story angles, explain them clearly and give producers ideas they can use.

You’ll then attend seven online Zoom meetings with opportunities to meet at least 75 hosts, producers, journalists and podcasters.

Instead of sending another pitch into a crowded inbox, you can introduce yourself, explain what you do and learn what the media wants.

Only 65 authors and experts can attend.

Apply to meet the media:

Get On National TV

In the interest of full disclosure, I’m a partner for this program.

Make Your Book Famous,

Jordan McAuley, Founder
CELEBRITY / PR &
Contact Any Celebrity

Here’s a better question:

“Who already has the trust of the readers I want to reach?”

Jacqueline Marcell used Contact Any Celebrity to pursue testimonials for her self-published book, Elder Rage, or Take My Father... Please! How To Survive Caring For Aging Parents.

She received more than 50 high-profile celebrity testimonials.

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Jacqueline says those endorsements helped her land the cover of AARP Magazine and become a sought-after, well-paid speaker.

An endorsement can do much more than fill space on a book cover.

You can use it in your media pitches, advertising, website, speaking materials and book description.

The key is choosing celebrities with a real connection to your subject -- not sending the same request to random famous people.

Contact Any Celebrity gives you verified contact information for more than 59,000 celebrities, influencers and public figures, including their agents, managers, publicists, attorneys and other representatives.

If you can’t find someone, our research team can help.

Get Celebrity Endorsements

Make Your Book Famous,

Jordan McAuley, Founder
CELEBRITY / PR &
Contact Any Celebrity

She pursued every route she could think of.

Even her hairdresser tried to help.

The hairdresser had worked with the show’s hosts and kept mentioning Karen while doing their hair.

Nothing happened.

Then Karen attended The National Publicity Summit and met a producer from The View herself.

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The producer liked Karen’s pitch, but she still wasn’t booked right away.

That’s where many people give up.

Karen stayed alert for a reason to follow up.

When The New York Times published an article about fierce competition surrounding nursery-school admissions, Karen saw her opening.

The topic connected directly to her book, The Ivy Chronicles.

Karen contacted the producer again, this time with a timely reason why the segment mattered.

The View booked her, and her segment aired less than two months later.

The lesson?

“Just checking in” isn’t much of a follow-up.

A statistic, news story, trend, holiday or cultural conversation can give the media a reason to reconsider your idea.

At The National Publicity Summit, you’ll learn how to find and present those angles.

You’ll also have opportunities to meet at least 75 hosts, TV producers, journalists and podcasters during seven online Zoom meetings.

You’ll receive media training and tools to help you prepare your pitch, make your meetings count and follow up with a useful reason to respond.

Only 65 qualified authors and experts can take part.

Get On National TV

In the interest of full disclosure, I’m a partner for this program.

Make Your Book Famous,

Jordan McAuley, Founder
CELEBRITY / PR &
ContactAnyCelebrity

You want the RIGHT celebrity.

Author Susan M. Heim understood this when she was looking for endorsements for her books about parents of twins and multiples.

Instead of simply approaching famous people, she focused on celebrities who had a personal connection to her subject: twins and parents of twins.

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That approach helped her first book receive endorsements from Kenny Rogers, Soledad O’Brien and Adrienne Barbeau.

For her second book, Niki Taylor provided an endorsement and Olympic gold medalist Vonetta Flowers wrote the foreword.

The lesson is simple:

Relevance matters more than fame.

When someone already has a connection to your book, business, product or cause, you’re giving them a natural reason to pay attention to your request.

That’s where Contact Any Celebrity can help.

You can search more than 59,000 celebrities, influencers and public figures, then contact the agents, managers, publicists, attorneys and other representatives who work with them.

And if the person you’re looking for isn’t listed, you can ask our research team to assist.

Find the people who are the right fit for what you’re doing:

Get Celebrity Endorsements

Make Your Book Famous,

Jordan McAuley, Founder
CELEBRITY / PR &
ContactAnyCelebrity

Maybe you’ve never appeared on TV or been interviewed by a major publication.

Here’s something we’ve noticed after years of helping authors get publicity:

The people who get the biggest opportunities aren’t always the ones who are the most prepared.

They’re often the ones willing to say yes before they feel completely ready.

Jack Canfield, co-creator of the Chicken Soup for the Soul series, once described the mindset he uses when faced with a great but somewhat scary opportunity:

“Oh, what the heck, I’ll do it anyway!”

That’s a pretty good philosophy for publicity, too.

Because if you wait until your book, website, pitch, credentials and media skills are all perfect, you may spend years preparing for opportunities you could be pursuing right now.

I’ve seen this firsthand with authors like you who attend The National Publicity Summit.

Get On National TV

One big reason participants land appearances on top national TV shows and coverage in major publications is obvious:

They get the unusual opportunity to meet one-on-one with TV producers and journalists and pitch themselves directly.

But there’s another reason that’s just as important.

Many of them participated before they felt “ready.”

Their books weren’t finished.

They had little or no publicity experience.

Some weren’t even sure exactly what they should pitch.

They participated anyway.

And some remarkable things happened.

Steve Shapiro didn’t have his book out when he attended the Summit.

He participated anyway and landed a major feature in O, The Oprah Magazine.

Harrison Forbes didn’t have a book out either.

But he attended the Summit, got booked on Live with Regis and Kelly (now Live with Kelly & Mark) and met an agent.

That agent later helped him land a six-figure advance from a major publisher for his first book.

Ron and Lisa Beres knew little about getting publicity when they participated.

They went on to land appearances on The Today Show and Fox & Friends.

None of those opportunities would have happened if they’d decided:

“I’m not ready yet.”

Those examples come from when the Summit was held in person, but the principle hasn’t changed.

In fact, there’s a phrase I love for it:

Ready, Fire, Aim.

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Take the opportunity.

Learn from the experience.

Then refine your approach.

That’s especially important if your book isn’t published yet.

Meeting TV producers and journalists before publication can give you invaluable feedback about your title, positioning, story and media angles while you still have time to make changes.

So let me ask you:

What are YOU waiting for?

If you’re telling yourself you’ll pursue national publicity when your book is finished...

When your website is better...

When you have more experience...

When you feel more confident...

You may be waiting for a moment that never arrives.

At the next National Publicity Summit, you’ll meet and pitch at least 75 editors and TV producers in a series of private Zoom meetings from your home or office.

You don’t have to be famous.

You don’t have to be a publicity expert.

And you don’t have to feel 100% ready.

You just have to be willing to take the opportunity.

Learn more and reserve your spot:

Get On National TV

Many Summit participants were nervous before they signed up.

Then they took the plunge.

And for some of them, that one decision changed the trajectory of their book, business and career.

Maybe it’s your turn.

I look forward to seeing you at the Summit and helping you get the national media exposure you deserve!

* In the interest of full disclosure, I’m a partner for this program.

Make Your Book Famous,

Jordan McAuley, Founder
CELEBRITY / PR &
Contact Any Celebrity