Try explaining your book or message in one sentence.
No background story.
No jargon.
No long list of credentials.
Could a producer understand it immediately?
The media rarely gives you several minutes to explain why your book belongs on a show, podcast or website.
You need a concise sound bite that tells them what you know, why it matters and what their audience will gain.
Here’s a useful formula:
“I help [specific audience] solve [specific problem] so they can [specific result].”
Then add the part that makes your approach new, surprising or timely.
For example, “I help first-time authors turn one chapter from their book into a publicity angle producers can use.”
A clear message makes it easier for producers to picture the interview.
It also makes you easier to remember after the conversation ends.
At The National Publicity Summit, you receive media training and tools that help you sharpen your message before meeting TV producers, journalists and podcasters through online Zoom meetings.
You can practice explaining your work, hear what captures the media’s interest and build connections with people seeking potential stories and guests.
Lisa J. Whaley, author of Prisoners of Technology, says what she learned about publicity at the Summit helped her earn features in Essence and Black Enterprise.
She says that exposure led to speaking opportunities, coaching clients and more visibility for her books.
Your idea may already be strong.
The next step is learning how to make its value clear in a few memorable sentences.
But hurry, spaces are limited to ensure enough one-on-one time with the media.
You’ll learn how at The National Publicity Summit.
Apply now:
In the interest of full disclosure, I’m a partner for this program.
Make Your Book Famous,
Jordan McAuley, Founder
CELEBRITY / PR &
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