Is your book not finished yet?
Maybe you’ve never appeared on TV or been interviewed by a major publication.
Here’s something we’ve noticed after years of helping authors get publicity:
The people who get the biggest opportunities aren’t always the ones who are the most prepared.
They’re often the ones willing to say yes before they feel completely ready.
Jack Canfield, co-creator of the Chicken Soup for the Soul series, once described the mindset he uses when faced with a great but somewhat scary opportunity:
“Oh, what the heck, I’ll do it anyway!”
That’s a pretty good philosophy for publicity, too.
Because if you wait until your book, website, pitch, credentials and media skills are all perfect, you may spend years preparing for opportunities you could be pursuing right now.
I’ve seen this firsthand with authors like you who attend The National Publicity Summit.
One big reason participants land appearances on top national TV shows and coverage in major publications is obvious:
They get the unusual opportunity to meet one-on-one with TV producers and journalists and pitch themselves directly.
But there’s another reason that’s just as important.
Many of them participated before they felt “ready.”
Their books weren’t finished.
They had little or no publicity experience.
Some weren’t even sure exactly what they should pitch.
They participated anyway.
And some remarkable things happened.
Steve Shapiro didn’t have his book out when he attended the Summit.
He participated anyway and landed a major feature in O, The Oprah Magazine.
Harrison Forbes didn’t have a book out either.
But he attended the Summit, got booked on Live with Regis and Kelly (now Live with Kelly & Mark) and met an agent.
That agent later helped him land a six-figure advance from a major publisher for his first book.
Ron and Lisa Beres knew little about getting publicity when they participated.
They went on to land appearances on The Today Show and Fox & Friends.
None of those opportunities would have happened if they’d decided:
“I’m not ready yet.”
Those examples come from when the Summit was held in person, but the principle hasn’t changed.
In fact, there’s a phrase I love for it:
Ready, Fire, Aim.
Take the opportunity.
Learn from the experience.
Then refine your approach.
That’s especially important if your book isn’t published yet.
Meeting TV producers and journalists before publication can give you invaluable feedback about your title, positioning, story and media angles while you still have time to make changes.
So let me ask you:
What are YOU waiting for?
If you’re telling yourself you’ll pursue national publicity when your book is finished...
When your website is better...
When you have more experience...
When you feel more confident...
You may be waiting for a moment that never arrives.
At the next National Publicity Summit, you’ll meet and pitch at least 75 editors and TV producers in a series of private Zoom meetings from your home or office.
You don’t have to be famous.
You don’t have to be a publicity expert.
And you don’t have to feel 100% ready.
You just have to be willing to take the opportunity.
Learn more and reserve your spot:
Many Summit participants were nervous before they signed up.
Then they took the plunge.
And for some of them, that one decision changed the trajectory of their book, business and career.
Maybe it’s your turn.
I look forward to seeing you at the Summit and helping you get the national media exposure you deserve!
* In the interest of full disclosure, I’m a partner for this program.
Make Your Book Famous,
Jordan McAuley, Founder
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