Karen Quinn tried for months to get booked on The View.
She pursued every route she could think of.
Even her hairdresser tried to help.
The hairdresser had worked with the show’s hosts and kept mentioning Karen while doing their hair.
Nothing happened.
Then Karen attended The National Publicity Summit and met a producer from The View herself.
The producer liked Karen’s pitch, but she still wasn’t booked right away.
That’s where many people give up.
Karen stayed alert for a reason to follow up.
When The New York Times published an article about fierce competition surrounding nursery-school admissions, Karen saw her opening.
The topic connected directly to her book, The Ivy Chronicles.
Karen contacted the producer again, this time with a timely reason why the segment mattered.
The View booked her, and her segment aired less than two months later.
The lesson?
“Just checking in” isn’t much of a follow-up.
A statistic, news story, trend, holiday or cultural conversation can give the media a reason to reconsider your idea.
At The National Publicity Summit, you’ll learn how to find and present those angles.
You’ll also have opportunities to meet at least 75 hosts, TV producers, journalists and podcasters during seven online Zoom meetings.
You’ll receive media training and tools to help you prepare your pitch, make your meetings count and follow up with a useful reason to respond.
Only 65 qualified authors and experts can take part.
In the interest of full disclosure, I’m a partner for this program.
Make Your Book Famous,
Jordan McAuley, Founder
CELEBRITY / PR &
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